Last week after class I turned the TV on and Bring it On was on. This is a classic movie from my childhood so I am always happy to watch it anytime. One of the cheerleading teams called themselves “inspiration leaders” and Molly Currey was the first person to pop up in my mind. Last Tuesday my PR Writing class had the pleasure of having her as a guest speaker, as her life story made us all want to live a double life as a professional and a race car driver at the same time.
Molly graduated from Marquette and even before she graduated she already had a job in Golin Harris, which happens to be the ad agency with the McDonalds account… no biggie. She has worked there for thirteen years and is one of the Creative “masterminds” in the agency. Throughout all those years Molly managed to be a professional race car driver, traveling all over the world, get married, have two kids, and keep being a leader in the advertising world. WOW, so it is actually possible. Not only did she managed to accomplish all of this, but also she “kicked breast cancer’s ass” last year. For those of you who don’t know, being a Creative Director requires you to work at least twelve hours a day in the office, plus the extra event, plus family matters, plus breast cancer. I believe “inspiration leader” should be Molly’s real title in life.
As Molly went on to talk about the importance of Public Relations, what she emphasized and constantly repeated was that “PR is 90% storytelling.” It is about having your client click with its audience in a deeper, more personal, level. Another important takeaway about her presentation is that PR, as well as every other aspect of a company (e.g. advertising, marketing, etc.) should have a consistent single voice.
Throughout the whole presentation she was very real, and talked about the “political bullshit” in every company, and how everyone needs to start from the ground up, building a reputation and being respected for the job that is getting done. However, once you accomplish all of this, being at the top must feel very nice. Therefore, I encourage all of those communication majors out there, that are still a little skeptical and nervous about work life after graduation, to stay positive when this political bullshit arises. After all, we didn’t get into this business for the money -since it’s not the most glamorous job- but we did it for the passion for it.