Marriage Equality Goes Viral

Ever since social media exploded five years or so ago, lifestyle “happenings” seem to go viral in a matter of minutes. We all remember those weeks of extreme “Planking,” Gangnam Style going global, hurricane Sandy hitting the East coast, the Harlem Shake, or even New Yorkers finding out about an earthquake 30 seconds before feeling it.  Today there is a new phenomenon hitting the nation: marriage equality.

Yesterday, Tuesday March 26, same-sex marriage advocates got together in front of the Supreme Court where the arguments in the case Windsor vs. United States against Section 3 of DOMA were going to be heard. This ruling states,

“In determining the meaning of any Act of Congress, or of any ruling, regulation, or interpretation of the various administrative bureaus and agencies of the United States, the word ‘marriage’ means only a legal union between one man and one woman as husband and wife, and the word ‘spouse’ refers only to a person of the opposite sex who is a husband or a wife.”

On Monday, the Human Rights Campaign changed their iconic blue and yellow equality symbol to pink and red, and called all advocates to stand together in favor of the campaign. George Takei, a famous Art Director and same-sex marriage advocate, uploaded the iconic symbol to his profile picture. Over 80,000 people liked his post on Facebook, 40,000+ shared the post, and countless thousands of people updated their profile pictures in support of the Human Rights Campaign. Talk about social unity!

Twitter was also raging about the issue with hashtags such as #UnitedForMarriage, #Eaquality, #Love, #Time4Marriage, and #SupremeCourt. The quote “If you like it, then you should put a ring on it,” a take on Beyonce’s Single Ladies song, was also buzzing around the social platforms. Celebrities have also been taking their opinions to social media with profile pics changes and endless Tweets.

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This goes to show once again how powerful social media is. Whether we want to shake our bodies to Harlem Shake, stay up-to-date with devastating hurricanes, or stand together for marriage equality. Social media is our national and global glue. I want to close with this enlightening video that most may have seen already, but shows the true power of social media beyond what we may be able to explain here at The Social U.


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