March Madness = Social Media Madness

For the past month, March Madness has played a huge role on college students lives; not only on campus, but also in the “socialsphere”.  Students, athletes, coaches, alumni, or simply basketball fans have made a point to voice their opinions and cheer for their favorite teams online.

According to, up until the Sweet Sixteen, the most talked about school was University of Miami with 312,547 mentions, and the least was Michigan State with 29, 980 mentions.

Now, not only all these schools were highly mentioned during this month, but obviously everyone has positive and negative things to say about each team. The school with the best sentiments in social media was Wichita state with 66% of the posts being positive. Syracuse had the most negative sentiments with 44% of the talk being negative — not surprised… sorry, Marquette fan here. The game with the most mentions up until the Sweet Sixteen was University of Kansas versus University of North Carolina with 257,681 mentions.

ShareThis reports that the most talked about player was Aaron Craft from Ohio State with a 46% and Marshall Henderson from Ole Miss with a 28%. As for the most social coaches, Rick Pitino from Louisville takes the gold with a 12% of coach-related mentions.

Speaking of Louisville, I think we can all agree that the most talked about player up-to-date is Kevin Ware after his sad and gory injury; it only took me a couple of minutes after the incident to find out what had happened. That goes to show what an amazing and fast news source social media is to the world.

March Madness, however, not only turns into social media madness, but also marketing madness. Most of you may have noticed that during the games that almost every advertisement is related to basketball and college in some way. This is because after the NFL Playoffs, March Madness is the second largest sporting event in the nation. The UNC Business School reports that March Madness’ total revenue is $738 million, 30-second ads cost around $1.2 million, and the total viewers are 21 million.

Advertisers take advantage of this and advertise via mobile as well. UNC reports that “66% of consumers use their mobile devices while watching the NCAA tournament,” and 26% of fans use their mobile device as a primary viewing outlet. If you are a college student this makes sense to you, because who is paying attention to class while your school is playing, right?

Finally, the primary outlet for “social madness” is Facebook with a 58% and Twitter with a 34%. Congrats to Louisville for winning this year’s tournament!


*Originally published by me at The Social U


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